Brand designer and co-founder of the multidisciplinary shop/studio with her husband, Tutti Meme, Caroline Feiffer encompasses the art of holistic design and living intentionally. Expecting her first baby, she talked with us about practicing self-care, what's inspiring her, and how she preps for the changing of the seasons.
Your apartment, IG feed, and newest site of lovely homewares, Tutti Meme, are all stunningly minimal yet warm, with no unnecessary frills. Is your approach to self-care similar or different?
What’s inspiring you lately, and why?
I am always inspired by nature & light, organic forms, original design, history & heritage. Building a universe around Tutti Meme has been a dream for some years, we launched a baby step of the site this summer and I am so inspired by all the wonderful things that are going into this, sourcing and creating a platform that’s coherent, inspiring and soothing for home and lifestyle - lately the creation of this really fills me up.
What are your favorite ways to prep for the changing of the seasons?
How has motherhood shifted your perception of self-care?
My perception of self-care is still the same but has intensified, I now (even more than before) allow myself some extra self-care time with long hikes, warm baths to soothe body and mind every evening, and get-aways with my husband before we become a family.
I am very into herbal and natural remedies in all ways, I always have been, but even more, now carrying our little girl. I love reading and study in depth about what is good for me and our baby in terms of nourishment throughout my pregnancy, and also post birth with self-care and recovering.
I also practice deep belief in my own intuition, I think this is one of the most important things for all mamas. I think it’s important that we as women are strong and believe in our natural ability of motherhood: we got this!